As an accomplished Product Design Leader and multidisciplinary designer with over 12 years of experience in UX design, I seamlessly integrate a diverse skill set encompassing accessibility, strategy, design, and technology.
Within my portfolio, I exhibit a proven ability to drive visual transformations and successfully deliver large projects. My expertise lies in innovatively crafting user experience design solutions, user interfaces, and design systems across various platforms, including native iOS and Android development and web applications for mobile, desktop, and ATM operating systems.
Throughout my career, I have made impactful contributions to sectors such as banking, retail, real estate, and non-profit organizations. One notable achievement was spearheading the visual transformation at Amodil, transitioning from a traditional print business model to a cutting-edge mobile-first e-commerce platform.
During my time at Diebold Nixdorf, I played a pivotal role in a global transformation. I led the establishment of comprehensive accessibility frameworks, significantly improving the usability of hardware and software products for millions of users worldwide.
In my previous role as Product Design Lead at Scotiabank, I led a team serving 1 million users across 8 countries, navigating the complexities of cross-platform development. I spearheaded the design of a native loyalty rewards app for iOS and Android, achieving a 30% reduction in cognitive load and screen complexity through streamlined user flow optimization. I also fostered a collaborative approach to design processes, enhancing overall efficiency while championing accessibility and inclusive banking experiences.
Currently, as Product Design Group Manager at Scotiabank, I lead the design strategy for Scotiabank’s digital storefronts, including Scotia.com, which serves as a key touchpoint for millions of customers every day. I manage a team of talented product designers, guiding them in creating compelling and user-centric designs that enhance the online experience across multiple platforms. My role involves collaborating closely with cross-functional teams to align our design efforts with business objectives, ensuring that Scotia.com is continuously elevated to new levels of engagement and usability. You can explore some of my work here.